When we started out as a clothing brand we always had a few action sports in mind for what we saw as our focus, or simply had specific segments of the industry we had closer ties to. As we have grown and our customer base has followed suit, our emphasis in different sports have scaled up as well. Whitewater kayaking is unreal in all the right ways and is one of our favorite emails we wait to get from our team with some crazy photos or videos attached.
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